Do you wish to increase foot traffic and sales in your retail store business?
Interior designers may not be the first thing you think about when setting up a retail store business. You think about finances and products and product development but not your physical store. That mindset may set you up for failure. Interior designs are vital in keeping your customers happy and immersed in your brand.
You must have an interior designer by your side when setting up your retail store business. The job of an interior designer is to transform a space into an experience. This will allow your customers to have a whole new feeling when it comes to experiencing your product. Nowadays, customers don’t simply buy a product; they want to buy an experience. This is what you can take advantage of by getting an interior designer for your retail store business.
Interior Design for Your Store
Retail store interior design includes strategic space management and tactical floor plans based on your brand identity and story. This is apart from the effort of making your retail store aesthetically-pleasing for customers and potential buyers.
Interior design for business is a vital aspect of keeping your foot traffic high, increasing your chances of procuring sales.
Importance of Visuals in Business
There is power in the hands of a visual merchandiser. Window displays are the first ones that catch a potential buyer’s attention. Without putting effort into window displays, potential buyers may walk past your store without a second glance. An effective visual merchandising strategy will entice a customer to enter your store and leave with a newly-purchased item at hand.
Part of the interior designer’s job is to retain customer interest within the store and lead it to conversion or sales. It is their job to lead the customer within the store into a journey that will allow them to experience the product according to the brand’s identity and story.
Of course, these will all lead to the most-coveted customer purchase.
By enhancing a store’s visual quality, customers will be effectively invited to come in and check out the available products. This strategy will effectively increase foot traffic in your store, which will then raise your chances for a sale.
Common Interior Design Advice
Given that interior designers are crucial in keeping a customer interested in your store, there are common interior design tips that can increase your conversion rate.
You need to have in-store eye-candy. As mentioned, visual merchandising is everything. Window displays catch the attention of the audience and lead them to make a purchase. Never underestimate the power of a strong visual lead.
Since we live in a fast-paced world, your customer’s attention span is also very short. You would have to give them a good reason to stop by your store and spend their precious time looking at your products. Give them value by creating an immersive store experience. Slow down the customer journey in your store by allowing them to immerse themselves in your brand completely.
Ensure your customer’s comfort. Provide seats for kids who are waiting for their parents to finish shopping. Ensure your aisles provide adequate space for customers to simultaneously browse through the racks without bumping into each other. Otherwise, customers may avoid that specific aisle, and you may have just lost a sale opportunity.
Make their visit worth their while. With everything going digital, even the shopping experience, make their store visit a visit to remember. Why would your customer choose to visit your store if they could order online? Earn a returning customer by providing quality service at their first visit.
Apart from the visual merchandising aspect, another important factor to consider when designing your store is the flooring. Choosing the right style and appropriate material creates a suitable environment for your brand identity and for your customers to be familiar with your brand story.
Despite the seemingly big difference between the two industries, interior design and business are quite linked together. They complement each other. Interior design is not merely for residential properties and aesthetically-pleasing bedrooms. Retail store interior design is a crucial part of keeping your retail store business alive and well.
Customers are very visual individuals. They are attracted to eye-candy, and they find this irresistible no matter how much in a hurry they are to finish their errands. This means that if you have a strong visual strategy in your store, there is a high chance that you will attract new customers. Use this to your advantage to increase foot traffic and sales to meet your business goals.
