These days, independent insurance agencies are having a hard time competing with the massive number of competitions. It is true that more people are now realizing just how important it is to buy the right coverage. But if you don’t step up your game and you are unable to turn more profit, your stay in the business might be cut a little short.
Every decision you make can have a direct impact on your insurance agency. Sadly, many insurance agents make costly but avoidable mistakes that stop them from maximizing their profitability. The following are some examples that show the things that are ruining your brand’s profit margin:
Thinking You Don’t Need an Independent Marketing Organization (IMO)
Selling annuities is a great way to help your clients achieve their future financial goals. This can be a great offer to your prospective clients who worry about their future and retirement. With an annuity, your clients can enjoy tax deferral, a guaranteed lifetime income, principal protection, and more.
Annuities can be your ticket to better sales. But then, you will need to find the right IMO provider or Field Marketing Organization (FMO) for an annuity. FMOs have reliable systems in place that enables you to maximize annuity sales online and over the phone.
With an FMO or IMO in place, you can get rid of your anxiety caused by insurance sales. You can get qualified leads with the help of experts and avoid overcomplicating your marketing. You can even get the necessary support you need when you need it.
Blindly Mapping a Marketing Strategy
Let’s say you do your research when it comes to the best marketing strategies for your agency. You take notes of the latest industry trends and even do competitor analysis. But why are you still having a hard time generating sales?
One reason could be your failure to address your customer’s pain points. Not all clients have the same needs and expectations from you. Failure to address their expectations and provide for their needs can lead to unsatisfied clients leaving your agency.
For best results, offer personalized experiences to your insurance clients. Learn their pain points and draft your marketing strategy by addressing those pain points. This will help you tailor your tactics and boost your customer’s satisfaction rates.
Bombarding Your Target Clients With Complex Quotes
You obtained quality leads, and they already showed interest in what you have to offer. All that is left now is to send them quotes for their preferred insurance policies via email. But remember that most policyholders have little-to-no idea of how insurance works.
This can lead to tons of questions that can make them doubt their decision to buy insurance in the first place. They can get confused over what is written in the quote. They might even get turned off thinking you don’t even care since you simply forward a copy of their quote.
What you can do instead is use this opportunity to show you care and that working with you is easy. You can do this by sending the quote with an insurance declaration page of their prospect policies. Keep it simple, consistent, easy to understand, and remind them to read the summary sheet first.
You Don’t Cross-Sell Your Products
It is essential that you keep your loyal clients engaged. If you offer numerous insurance plans, and they only bought one from you, chances are they buying from other insurance companies. Learning how to cross-sell effectively is a good way to retain your clients and maximize your sales from your existing client base.
For instance, you have a client paying for health insurance. They recently got married and are now raising kids. This is a perfect time to offer them additional policies that will help cover their growing insurance needs.
But how can you tell if your clients need a new policy? This is why it is crucial that you catch-up with their clients and allow them to update their policies. This will give you the chance to access if they now need new insurance products they never needed before.
Consider and filter your existing clients according to their age, the type of premiums they have, what policies they took an interest in before. These will help you assess which types of insurance are worth offering to the right client. This way, you won’t end up offering other policy types and end up offending your policyholders.
If you don’t want to kill your insurance sales, be sure to avoid these mistakes at all costs. Find ways to provide better services and customer experience to your clients. Treat them as a family and find their pain points. Match your marketing strategies with their needs and expectations and get a reliable HMO to assist in your annuity sales.
