It’s easy to see sheds in many residential properties. Homeowners install them for storage, workshops, or even hobbies. They usually keep their landscaping and gardening tools and equipment in this outdoor structure. In some cases, family members use this for their creative pursuits like writing, composing music, drawing, and painting. Others utilize this outdoor space for carpentry and woodworking.
Many homeowners have pursued home improvement and outdoor landscaping projects during this pandemic. Some have gone as far as building and installing a shed in their backyard or garden. For this reason, the shed construction industry has somehow boomed. But as a shed construction business, you must put in the work to boost your profits and grow your business.
That said, here’s how to kick your shed business up a notch in the new normal:
1. Consider market penetration or expansion
As a shed construction firm, you may be catering to a particular market over the years. However, it’s about time to boost and grow your business during this pandemic. If you’re looking to do so, you have two options: market penetration and market expansion.
When it comes to market penetration, your goal is to get the largest share in your market. It means having the highest percentage of clients against your other competitors in the industry. On the other hand, market expansion entails expanding the coverage of your service area. If you’re catering to one locality, consider penetrating the market of nearby cities as well.
2. Expand your shed construction services
As a shed construction firm, you develop and build various shed types. These include sturdy storage buildings, garden sheds, and outdoor structures for hobbies. They usually come in different shapes and sizes and styles and designs.
In addition, your shed business may specialize in the following services:
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Shed Designing and Building:
You have a team of professionals who design and build various kinds of sheds. First off, your architects come up with the designs. Once the clients agree, your contractors construct them. The ultimate goal is to bring the shed vision to life!
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Storage Shed Selling:
In some cases, your team creates portable sheds. Once done designing and building various kinds, you can put these sheds out in the market for sales. Prospective clients order these and get the portable structures transported to their houses.
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Shed Installation:
It’s one thing to sell portable sheds; it’s another to install them yourself. Since you specialize in designing, constructing, and selling these outdoor structures, why not perform the installation itself?
If you’re looking to boost your shed business, cover all these kinds of services. That way, you can make more money.
3. Grow your team of shed contractors
When it comes to business growth and expansion, you have to get the right people. They can be instrumental to your overall business success. This idea applies to your shed construction business as well. It’s about time to hire professional contractors for your business, including shed architects and engineers.
When screening, consider their construction knowledge and skills. Also, factor in their areas of expertise and experiences in the industry. Most importantly, you must evaluate their dedication and commitment to work. From there, you can get the right employees who can help your shed business grow and succeed.
4. Invest in tools and equipment as well as digital technologies
The overall success of your shed construction business depends on your resources. These include the tools and equipment and digital tools and technologies you invest in for your business. Take note of the following:
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Construction tools and equipment:
Your contractors must get fully equipped with the tools and equipment to build a shed. Everything must get set in place, from the raw materials to the landscaping tools to construction machinery pieces.
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Digital tools and technologies:
Consider investing in digital technologies to boost your business’ accuracy, efficiency, and productivity. For instance, consider automation for client reporting, AI-integrated Chatbots for your business website, and even smart devices or wearables for your contractors.
5. Employ digital marketing strategies
To boost your shed construction business, reach out to as many clients as possible. Along with this is to promote your sheds for sale and construction services. That’s where digital marketing comes into play. Here’s what you can do for your online campaigns:
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Website marketing:
Update your website, as it is where you’ll display your various kinds of sheds and promote your shed construction and installation services.
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Search engine marketing:
Boost your online visibility and website traffic through search engine optimization (SEO) and pay-per-click (PPC) advertising.
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Email marketing:
Send promotional emails to your regular clients and potential ones. But for the latter, perform due diligence to get some qualified leads.
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Social media marketing:
Don’t forget to harness the power of social media to connect with your target clients and build good relationships. Not only will it boost your client engagement, but it can also translate into lead generation and client acquisition.
At this point, you now know what it takes to boost your shed construction firm during this pandemic. Consider the business tips recommended above, from having market penetration or expansion to growing your team to employing digital marketing strategies. These crucial steps will help you get more and more clients, thus boosting your profits. Ultimately, you’ll see your shed construction business grow, flourish, and succeed in the new normal.
