Business

Here’s one marketing gimmick you should take a crack at. Despite being one of the lesser-known marketing strategies, experiential marketing is a powerful tool in building your brand image. Experiential marketing is a type of marketing strategy that makes use of engaging experiences or one-on-one interactions to create personal connections with consumers. Experiential marketing is […]

Company growth and brand consistency are some of the most conflicting concepts that you can encounter when running a business. You might even get stuck between deciding to expand your company or focus on providing the same products and services to continue satisfying your customers. The problem arises when you think that you need to

After surviving the initial years of operation, your business is thriving and providing a steady stream of income. For many people, this is their goal. They are happy with how the company is going and are content with letting it go on that way. But some people want more. If you are one of those,

In 2019, the international movie industry raked in a record-breaking $101 billion in revenue, with box offices accounting for $42 billion of that amount. But when 2020 rolled around, movie theaters took a huge hit, reporting a $10 billion loss in revenue in just the first quarter alone. And it makes sense: with COVID-19 being

In the age of pandemic, Zoom meetings have become every company’s lifeline. Online meetings have quickly become part of companies’ day-to-day operations. As part of the new normal, every business transaction is now carried out either through Zoom, Google Meet, or Skype. These online platforms have made the transition to a work-from-home set-up easy. People

Whether you run a struggling enterprise or a soaring venture, integrating influencer marketing can push your business at the forefront of your industry. Some businesses are at their wits’ ends, trying to whip up compelling campaigns to reach their target audience and boost sales. Luckily, influencer marketing makes it easier for any business to make

When you start your own business, the first thing that may come to your mind is that you will become your own boss and build a successful empire. That may be a stretch because you will have to undergo a lot of challenges and hardships before you even start hitting your stride. You have to

Running a service-based business is one of the best solutions if you want to improve your finances. That is mostly because consumers often look for brands that can cater to their needs. Thus, picking a business that provides services is an excellent choice. You can offer high-quality services and address client concerns through your brand.

The biggest brands in the world don’t just deliver value for money. From Apple to Mercedes-Benz, successful companies have been able to establish significant market share because of clear identities, excellent customer experiences, and thinking different from the competition. But apart from these factors, one other key element drives profits: emotional connections with customers. Engagement and