Business

Whether you run a struggling enterprise or a soaring venture, integrating influencer marketing can push your business at the forefront of your industry. Some businesses are at their wits’ ends, trying to whip up compelling campaigns to reach their target audience and boost sales. Luckily, influencer marketing makes it easier for any business to make […]

When you start your own business, the first thing that may come to your mind is that you will become your own boss and build a successful empire. That may be a stretch because you will have to undergo a lot of challenges and hardships before you even start hitting your stride. You have to

Running a service-based business is one of the best solutions if you want to improve your finances. That is mostly because consumers often look for brands that can cater to their needs. Thus, picking a business that provides services is an excellent choice. You can offer high-quality services and address client concerns through your brand.

The biggest brands in the world don’t just deliver value for money. From Apple to Mercedes-Benz, successful companies have been able to establish significant market share because of clear identities, excellent customer experiences, and thinking different from the competition. But apart from these factors, one other key element drives profits: emotional connections with customers. Engagement and

Malcolm Knowles, the most prominent figure in adult education, describes key assumptions on how an adult learns differently from children. First is the change from being dependent learners to being more self-directed and independent. Adults learn better when they have control over their training plans as compared to being spoon-fed by teachers like in their

The primary goal of any business is to earn profits continually, and the only way to do that is to market your brand and hopefully bring in enough paying customers. If your business is bleeding red ink, then there might be something wrong with your strategy, and you need to rectify it as soon as

Losing employees is not just a matter of finding a replacement and going through the whole process of briefing and training them again. According to statistics, it costs a company 40% to 50% of an employee’s annual salary to replace entry-level employees and upward of 150% to hire mid-level employees. But when it comes to

One of the biggest challenges of running a restaurant is maintaining good cash flow. Hence, to keep the business on top of its finances, here are the best aspects to save and splurge. Knowing when to save versus when to splurge is rarely an innate skill for restaurateurs. Nevertheless, it should come with experience, regardless

For decades, the construction industry has remained one of the least automated sectors. It relies on manual-intensive labor as the primary source of productivity. Robots are not a common sight in this field. But with the recent changes in tech and economy, the construction sector is poised for a robot revolution. The slow adoption of