Business

Starting a business in the middle of a pandemic may seem like a weird idea. The pandemic has forced several businesses to close down. So you might be wondering whether opening a new business right now even worth the shot. The answer is yes, and many definitely think the same. In fact, so far this […]

A small business owner has a lot of things in their mind. From keeping their business in good shape to expanding for the future, it’s a business owner’s responsibility to cover all bases. This includes minimizing potential risks and hazards, be it workplace-related or connected to legalities. An aspect that many business owners often overlook

Some of the most successful businesses today were founded in garages. But your backyard can be just as inspiring a place to venture into the world of business. Now that working from home is the new normal, it’s the best time to find new ways to earn income and start your journey to becoming your

CEOs, entrepreneurs, and other company executives often face the relentless tasks of making difficult decisions revolving around their business, from tactics, clients, operations to management, to adapt to the ever-changing market conditions and survive. Making tough executive decisions in a company or business has been likened by some to having wisdom teeth removal — it

Case studies are used to gain more understanding of how theories can apply in real-life scenarios. In a way, these are crucial to gaining insight into how the world works. To achieve great strides in technology, business, government, psychology, medicine, and other industries, we need to freely access patients’ case studies and work with those

Climate Change is one of the most vexing problems of today’s generation. A byproduct of an accumulation of environmental neglect for hundreds and thousands of years has brought us to a world with a deadline. This deadline, the time when Earth gives up on us, is only 12 years. As a result, people have devised

Most generations are focused on bashing Generation Y, famously known as the millennials. Rarely will you come across articles that praise Gen-Yers and what they have to offer. But in reality, every generation went through the same scenario. While it is true that some millennials need more time to be successful and learn more things about everyday

Here’s one marketing gimmick you should take a crack at. Despite being one of the lesser-known marketing strategies, experiential marketing is a powerful tool in building your brand image. Experiential marketing is a type of marketing strategy that makes use of engaging experiences or one-on-one interactions to create personal connections with consumers. Experiential marketing is